Scent Identity vs. Trend Chasing: Why Most People Never Develop a Signature Fragrance
Let’s be blunt. Most people don’t have a signature scent.They have a rotation of hype purchases. They buy what’s trending on TikTok, what influencers scream about, what’s “beast mode,” what just dropped this month. Then six months later? It’s forgotten. Replaced. Repeated. That isn’t identity. That’s consumption. If you want to understand why true scent[...]
